Sep 22
20

4 smarter ways to measure SEO effectiveness

I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual business impact.

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4 smarter ways to measure SEO effectiveness

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